On November 8th 2011 a new record was broken for the most expensive photo to be sold at auction, unfortunately it was not one of ours. German artist Andreas Gursky, sold his photograph of the Rhine River at Christies Auction house in New York for a staggering $4.3m.
I know what you are thinking? I could have shot that, and your probably right, it’s not what you would expect for $4.3 million dollars. If you told me that it was an Ansel Adams original photograph then it’s totally understandable, he was a very iconic black and white landscape photographers in early to mid 1900’s. However to pay such a staggering amount of money for an image that could easily be created by any prosumer with an SLR and some photoshop skills is somewhat of a mystery. In recent years there has been an increased demand for photographic art pieces and the prices people are willing to pay for them.
Have a look at the images below, this self portrait of Cindy Sherman in 1981 titled “Untitled #96” is the second most expensive photograph selling at auction for $3,890,500 in May 2011. The third most expensive was another of Andreas Gursky’s titled “99 Cent II Diptychon” which sold for $3.35 million in 2006. So what makes these images worth millions? Is it their minimalist qualities? Subject matter? The name of the artist? Or is it simply what someone is willing to pay for them? Nonetheless one thing is for sure they are laughing all the way to the bank and will probably take a photo in the process and sell it for more money.
Cindy-Sherman in 1981 titled “Untitled #96″sold for $3,890,500 in May 2011
Andreas Gusky’s 99 Cent II Diptychon Sold for $3.35 million in 2006.
As a result of this, we are changing our business focus and shooting weird images with the hopes of striking it rich at auction, below is a photograph titled “Absolute Cheese”. We will be putting this up for auction at Christies in New York, It’s a striking representation about (insert caption here from the best PR manager money can buy). we are starting bids at 4 million, we want that record and a Ferrari!
Fullframe Photographics “Absolute Cheese” Sold for $???